Is it Worth Selling on Vinted and Wallapop in Summer? Real Market Data
There is a widespread myth among sellers on second-hand platforms: “In summer, everyone goes to the beach and nobody buys.” However, current economic data in Europe proves exactly the opposite.
June and July are not months of inactivity, but rather one of the periods of highest impulsive and strategic consumption of the year. If you have stopped listing your items because you think it’s the off-season, you are missing the opportunity to reach millions of buyers who have more free time to browse on their smartphones.
Today we break down the real data from Spain, France, Italy, and Portugal so you can understand why your wardrobe should be listed now more than ever.
Why Do Sales Spike on Wallapop and Vinted Before the Summer Holidays?
User behavior changes drastically before traveling. Far from abandoning the apps, users utilize them as a powerful financial tool.
In Southern Europe, Spaniards spend an average of €1,390 on their holidays, and a notable 14% of users claim to use their sales on the platform exclusively to pay for these trips. The dynamic is simple: they list their items in June to travel in July and August with extra money in their pockets.
On the other hand, the great secret of these months is not just emptying closets to travel, but family planning. According to official data published by Wallapop, 80% of families use the summer months to buy and sell clothes and school supplies ahead of September.
Transactions in this category skyrocket by 125% as the summer season progresses. If you ignore these months, you are missing out on millions of families looking to get a head start on “back to school” shopping.
To know exactly what to upload to your profile during this time, we recommend reading our guide on the best products to sell on Vinted and Wallapop this summer 2026, where we break down the most profitable categories.
Which European Countries Buy the Most Second-Hand Clothes in July and August?
When you publish your listings, your storefront is not limited to your city; it opens up to a critical mass of European buyers who don’t stop consuming e-commerce in summer.
In fact, online spending continues to grow at a double-digit rate during the hot months. These are the real users waiting for your items:
France: It is the absolute leading market for circular fashion platforms. Out of Vinted’s more than 45 million global users, the French market concentrates over 20 million unique monthly visitors, generating billions of euros annually. If you sell summer clothes, you are facing the audience with the highest purchasing intent.
Spain: In the domestic market, e-commerce does not slow down during the summer season; Spanish electronic consumption has grown by 13% year-on-year right in the middle of August. Add to this that Wallapop already accumulates more than 21 million active monthly users in Southern Europe, making the Iberian Peninsula an area with massive user retention looking for quick “bargains.”
Italy and Portugal: The adoption of second-hand shopping in these territories is breaking records. In Italy, the sales volume approaches $1 billion, supported by buyers deeply connected to fast fashion. Meanwhile, in Portugal, the purchase of used items through digital tools grows every year, opening a perfect door to cross-list inventories with no language barrier in clothing categories.
How to List on Vinted and Wallapop at the Same Time to Maximize International Sales?
The money and the buyers are there, browsing from the beach or packing their bags. The key to making money in summer is not working more hours, but working smarter.
If you want to reach bargain hunters on Wallapop and the massive French market on Vinted simultaneously, you need to cross-list your inventory quickly.
This is where EasyWList comes in. Our workflow tool, currently in beta, allows you to export your items from Vinted to Wallapop in a quarter of the time it would take to do it manually. We are talking about retrieving an ad in just 40 seconds and uploading it to the other platform in barely 30 seconds. Additionally, EasyWList integrates a direct connection with the Gemini API to automatically write optimized titles and descriptions that sell.
Forget the clutter on your computer: the tool collects the photos of your listings, organizes them into new folders with the exact name of the item, and uploads them automatically without you having to search for them. It also features an inventory system to mark what is already listed, in stock, or sold.
Taking advantage of this free beta now will save you dozens of hours this summer and guarantee you exclusive benefits in the official release.