Hashtags and keywords in Vinted and Wallapop: how to optimise your listings to appear first
There are sellers with items in perfect condition, well photographed and at a fair price who barely sell anything. And there are others with average photos and ordinary items who sell constantly. The difference, in most cases, is not the item itself. It’s how the listing is written.
Vinted and Wallapop are not social networks. They are search engines. When someone wants to buy something, they don’t scroll waiting to stumble across it: they type what they’re looking for into the search bar. If your listing doesn’t contain those exact words, it won’t show up. It’s as simple as that.
In this guide I’ll explain how the search engine works on each platform, where to place keywords, how to find them, and what mistakes to avoid so your listings reach buyers who are searching for exactly what you’re selling.
How Vinted and Wallapop's search engine works (and why it's nothing like Instagram)
Both Vinted and Wallapop work as product search engines, not social feeds. This completely changes the logic you need to apply when writing your listings: what matters is not catching the eye visually in a timeline, but making sure your listing text contains exactly the words a buyer types into the search bar.
When someone opens Vinted, they type things like “denim jacket women size M” or “Nike Air Force 1 white 41”. That’s what they search for. The platform then cross-references that search with all active listings and shows the ones that match best. If your denim jacket is listed as “casual vintage blue piece”, you won’t show up in that search.
How each platform weights listing text:
On Vinted, the algorithm gives more weight to the title than to the description, but the description is also indexed. There is no separate hashtag field: hashtags are added at the end of the description and act as additional keywords that broaden reach to related searches.
On Wallapop, the official algorithm considers three factors when deciding which listings appear first: publication date (newer listings get an advantage), listing popularity (number of clicks, favourites, and conversations started), and the relevance of the text to the buyer’s search. Wallapop introduced official hashtag support in 2021 and treats them as additional search terms within the description.
The practical conclusion is the same for both platforms: the title is what matters most, the description amplifies it, and hashtags are a complement that adds semantic variants. Not the other way around.
Where to place keywords: title, description, and hashtags
Each field in your listing has a different purpose. Using all of them well is what separates high-turnover profiles from those with items that just sit there.
The title: put the essentials here
The title is the field with the most weight in both platforms’ algorithms. It needs to answer just one question: what exactly am I selling? The formula that works best is:
[Brand] + [item type] + [main feature] + [size or measurement]
Examples:
- Nike Air Force 1 white leather size 41
- Zara camel oversize coat size M women
- Levi’s 501 blue jeans size 32
What doesn’t work in the title:
- Vague adjectives nobody searches for: “beautiful”, “ideal”, “perfect condition”.
- Poetic descriptions: “blue as a summer sea” — nobody searches for that.
The description: where you extend your reach
The description gives you space to include search variants that don’t fit in the title. If you’re selling white trainers, one person might search “trainers”, another “sneakers”, another “tennis shoes”. Including natural synonyms in the description means you show up in all those searches.
It’s also the place to add details some buyers use as filters: fabric composition, exact measurements (especially useful for baby clothes or non-standard sizes), context of use (“worn twice”, “bought in Paris”).
If you want to see how to combine title and description well with all the other elements of your listing, our guide on how to create the perfect listing on Wallapop and Vinted covers the full structure with real examples.
Hashtags: the semantic complement
Hashtags always go at the end of the description, after the main text. Their purpose is to add related terms that you couldn’t fit naturally into the text. They don’t need to be many: between 3 and 6 relevant hashtags is plenty. More doesn’t mean better.
The format on both platforms: #keyword, all together, no spaces, no accents on Wallapop (though Vinted does accept them).
How to find the keywords your buyers are using
The best source of keywords for your listings is not some external tool: it’s the platform’s own search bar. Real buyers are already typing exactly what they’re looking for. You just have to observe them.
Follow this process before writing any listing title:
- Open the Vinted or Wallapop search bar and start typing the item you’re about to list. The platform will show you autocomplete suggestions based on real searches. Those suggestions are gold: they’re the exact words buyers use.
- Look at the listings that appear first for that search. What do they have in the title? What words keep coming up? The listings with the most favourites and the longest time at the top didn’t get there by accident.
- Think like a buyer, not a seller. You know your jumper is a heavy-knit polo neck in cream. The buyer searches “roll neck jumper cream women”. Use their words, not yours.
- Identify the modifier that sets you apart. If there’s a lot of competition for “denim jacket women size M”, adding “oversized” or “distressed vintage effect” can take you to a niche with fewer listings and more specific buying intent.
- Note 2 or 3 semantic variants to use in the description and hashtags. If the title uses “trainers”, the description can use “sneakers” and the hashtags #tennis or #sportswear.
*A tip: also search on Google for “brand + model + second hand” to see which terms appear in the results. What ranks on Google gives you clues about what people search for outside the platforms.
Frequently asked questions about hashtags in Vinted and Wallapop
How many hashtags can you use on Vinted?
−Vinted has no strict technical limit for hashtags in the description. In practice, between 4 and 8 relevant hashtags is the sweet spot. Going above 10 starts to look like spam and can dilute the relevance of your listing.
Is it better to put the brand in the title or in the hashtags?
+Always in the title, if it fits. The title carries more weight in both platforms' algorithms. Hashtags should be reserved for variants and synonyms that don't fit naturally in the title.
Do hashtags affect ranking on Wallapop?
+Yes, though with less weight than the title. Wallapop officially introduced hashtag support in 2021 and treats them as additional search terms within the description. They help you appear in related searches that aren't covered by the title.
Do hashtags in the description work the same as the form's tags?
+Not exactly. The categories and attributes in the form (brand, size, condition, colour) are the most powerful search filters and carry more weight than free hashtags in the description. Always fill in all form fields before worrying about hashtags.
Start optimising today: keywords work while you rest
A well-written listing keeps attracting buyers days and weeks after you publish it, without you having to do anything. It’s the kind of work you do once and keeps delivering. Worth spending the five minutes it takes.
The real problem comes when you have 20, 50 or 100 items to optimise. Writing a carefully crafted title and adding the right hashtags for each item, one by one, ends up being a huge amount of work. And if you also have to replicate that work on Wallapop as well as Vinted, the time multiplies.
EasyWList solves exactly that. The tool transfers the title and description of your Vinted listings to Wallapop in a single click, without you having to rewrite anything. Its Gemini AI integration can also suggest optimised variants of the title and description tailored to Wallapop’s search style, which has its own logic. The full process (from retrieving the listing on Vinted to having it live on Wallapop) takes under 2 minutes.
And thanks to a detailed process when using the AI to create new listings, you can choose how hashtags are used and applied, as well as the tone you want for each post.
EasyWList is currently in free beta. Download it, start using it today, and stop writing the same thing twice.